Millennials. They talk their very own language, have certain expectations, and are causing businesses to absolutely change the way they’ve approached things in the past. Healthcare providers as well as other industries, are quick to realize that to achieve success on this new era, they’re going to need to make modifications that cater to the incoming millennials takeover.
In the second quarter of 2014, Nielsen uncovered the facts about Millennials, each of which is becoming a catalyst for change in today’s economy:
► There are around 77 million Millennials in the United States, making this group one of the largest population segments in the United States.
► Millennials are the largest segment of smartphone users. In 2014, around 85% of people aged 18-24 and 86% of those aged 25-34 owned smartphones, a number which has surely only increased since then.
► Men and women in the U.S. own smartphones nearly equally, with around 71% of men and women owning these devices as of the 2014 study.
Does Your Medical Billing Processes Need Improvement? (FIND OUT NOW)
With all the statistics at Millennials’ fingertips, you’re missing out if you are not openly embracing the change. Ready to make the leap towards a greater Millennial-friendly medical billing process? Here are a couple key factors you should incorporate.
Access Anytime, Anywhere:
The importance of creating cell-phone-friendly medical billing can’t be stressed enough. Millennials have been born with smart phones and other devices at their fingertips. Paper billing statements won’t even be opened by the millennial patient generation. They’ve grown up with 24/7 access to to any form of information they might possibly want, which means their smart phones and computers are also the number one place they go to pay their bills.
An online patient portal is critical, and without it, you’re likely losing out on some non-Millennial patients, too. If you’re searching for a communication key to grab the attention of Millennials, create an app. In truth, seventy one percent of Millennials would really like their healthcare provider to use a mobile app, in keeping with salesforce.Com. Shoot for a breezy user experience in in which your cell phone-wielding patients can effortlessly point, swipe, picture, and pay at their convenience.
When it comes to medical billing and Millennials, convenience is fundamental, and your facility must capitalize on nowadays technology to win over this much less-than-dependable group of patients. The more hassle (perceived or real) Millennials need to go through to be your patient, such as paying their bill, the less likely they’re to go back on your establishment.
Patient Reminders That Will Grab Their Attention:
What’s the quickest way to derail your Millennial patients’ endurance? Leaving them voicemail. Today’s generation isn’t inquisitive about telephone calls and conventional voicemail. If you want to send reminders regarding their appointments or inform them that their bill is due, you need to reach out to them within the way in which they communicate. For those patients, it’s a technology world, because of this you’ll be most successful via digitizing your messages via emails and text messages.
As Millennials have started to take over the marketplace, corporations should adjust quickly. Before you discover yourself in billing conundrums that result from doing business the way you always have, take a step back, and examine your current processes and procedures. This new era of patients and customers is ushering change unlike something the world’s use to. If you want your Revenue Cycle Management to be successful, you’ll want to make some adjustments to your current medical billing operations.